Affiliated marketing is a common way of revenue for weight loss blogs because of the thousands of commodities in weight loss that can be showcased.
At the same time, there is a constant demand for diet and weight loss related products/solutions.
There are a lot of affiliate marketers who dabble in weight loss blogging who have successfully earned a stable six figure income annually.
Sadly, due to various reasons, most of the affiliate marketers fail to make a profit.
Setting up a site and placing in your affiliate links does not necessarily mean that you will have any sales.
There are many parameters that influence your profitability as an affiliate marketer. In this article I will be providing you with four critical aspects of an affiliate marketing business that you can refer to in your attempt to increase sales commissions.
1. Low Conversion Rate
Your conversion rate (CR) can be determined by summing up the number of visitors who have clicked on your affiliate link and dividing it by the number of people who have visited your affiliate page in a time frame.
If you are promoting a weight loss product and you gained 200 visitors on your site for the day with ten people clicking on your link then your conversion rate would be at five per cent.
Lower conversion numbers may be indicative of a potential problem with your weight loss site. You should look at specific areas of your business if this happens:
- Is your content good enough to capture interest and spark a buying impulse?
- Is your website easy to access and can be used by novice surfers?
- Does it take a long time for your weight loss site to load up because of too many graphics and images?
- Does your website look professional and credible as a weight loss center?
2. No Call to Action
A lot of weight loss seekers want to be advised of the next step in their quest for loosing those pounds. If you don’t provide the right direction then your visitors will lose interest. Hold their hand and instruct them clearly, “Register here or Buy Now”.
3. No Incentives to Stay in Your Site
People who are looking to lose weight love encouragement and they are keen to take all kinds of free material or advice. You should put your free giveaways on a spotlight as well as other bonuses that your visitors stand to gain if they subscribe or buy the goods you are promoting.
If you don’t have a choice of free giveaways then a simple solution is to compile your weight loss posts and make them into a free e-book.
4. Failing to Gain Trust
When you have your visitor’s trust then you improve your click through rate. Visitors want to be lead into buying products from websites they can trust. One way to do this is to prepare independent reviews.
You can highlight the benefits and potential drawbacks of the products you are promoting and give your consumers the drive to trust in you.
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Image Credit: ZJ
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