Facebook is a very powerful, extremely viral social networking and micro-blogging platform that has catapulted many businesses to new levels. It has enjoyed a famously popular online exposure and an ever-increasing appeal to corporations, social networkers, and online entrepreneurs.
Some companies who recognize the Facebook effect experience enormous brand recognition and success that accompanies their marketing efforts. These five companies are currently enjoying successful social networking, high traffic to their sites, and a branding experience that they credit to Facebook.
1. Pringles
The famous potato chip snack company is quite popular on Facebook – something to the tune of over 3 million fans! The site’s attraction is more than the snack lover’s interest in their wares, but for their comedic and crafty use of their product videos.
The videos are a mixture of professional, commercial-style shoots and others that were taped possibly using personal video recorders. All of the videos are entertaining and funny, but without fail in each video, Pringles brands themselves very effectively through visual marketing.
2. Dell
If Facebook fans ever needed a reason to love a computer manufacturer, Dell has given them one – if not several. With over 100,000 fans and several niche Facebook pages, Dell is the company who proudly embraces a green campaign and makes a conservation commitment to their Facebook followers.
Each time one of Dell’s fan’s picks a friend, Dell plants a tree on their behalf. This effort is a part of their commitment to creating a healthier planet, additionally making a donation to The Conservation Fund to plant up to 150,000 trees. How’s that for social interaction?
3. Pizza Hut
The pizza chain giant has over one million fans on their page. What makes their site so viral? Their generous interaction with the pizza community. They make it fun and very sociable by allowing fans to upload various pictures, images, photos and artistry depicting their brand in various ways.
Some of the fan photos are with family, creating a visual imagery of unity, while other photos that are incorporated onto their page are snapshots of different Pizza Hut restaurants or paraphernalia.
4. Harley-Davidson
The motorcycle giant has over 700,000 fans on their Facebook page and use several marketing methods to attract and retain those fans. Much of the information on their site consists of photos and videos, but there is a heavier focus on information and updates about their product and the motor bike industry at large.
Fans flock to their pages to sneak a hopeful peek at what the upcoming bikes will look like and to read about any changes in their current bike line. Harely-Davidson is definitely an industry leader with a proven track record. Facebook has helped their online marketing efforts by reaching a technical aspect of their customer pool.
5. Starbuck’s
With one of the highest number of fans on Facebook, Starbuck’s remains at the top because of their frequent and engaging interaction with coffee lovers everywhere!
They are very involved in the local communities and abroad, and use videos, blog posts, surveys, and coffee giveaways to appeal to their customer base. Starbuck’s takes the time to carefully groom their social networking page to be sure that they effectively reach their customers, making them an outstanding industry leader.
Any other great facebook marketing case studies? Please let us know!
Jessy is a social media enthusiast and travel blogger writing for resale timeshare blog and tweeting as @JessyTroy
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Tags: Harley-Davidson, Marketing, Social network, Social network service
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5 Extremely Successful Brands in Facebook Marketing…
Jessy Troy brings us a superb Guest Post and the 5 Extremely Successful Brands that are using Facebook for Marketing…
Twitter: BlazingMinds
says:
Thanks for the Guest Post Jessy, now if only Blazing Minds could get so many FaceBook fans
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Twitter: jessytroy
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Thanks for having me again, Karen! It feels awesome here!
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I find that its not only the big companies who can be successful with social media marketing. All it takes is proper planning and the right amount of creative twist to make yourself/company go viral!
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Twitter: jessytroy
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Yes, big companies are better at that but we can still learn a lot!
Jessy Troy recently posted..Dictionary Lamp – A Bit of Geekery at Home
Facebook marketing is great if done the right way, the brands you mention do have one big advantage over others as they were already well known before facebook.
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Twitter: jessytroy
says:
True! But the great benefit of social media marketing is that anyone can do that!
Jessy Troy recently posted..Dictionary Lamp – A Bit of Geekery at Home
These are really useful case studies. It’s nice to see some of the big boys realizing the value in using social media in a inclusive way to their customers. I’d be interested to see a similar post about smaller companies who don’t have as much built in cache who’ve been able to grow their brand with the use of a Facebook page.
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Twitter: DennisEdell
says:
Kinda makes ya wonder how big they might be if social media was around when they first started.
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Twitter: cartridgesave
says:
Thanks for sharing this case studies. It’s easier for big brands with a passionate following to get a foothold in social media. But it’s much harder for your mom and pop companies. I see lots of independent cafes and shops with “like us on facebook” and “follow us” on there posters and in there shop windows. And although I congratulate them for trying to emulate the big brands I can’t help thinking it’s a waste of their time.
Twitter: ronniedare
says:
I love the PRINGLES the most! It is also awesome if we can feature Facebook pages of not well known brands that do have a large number of fanbase or likes.
Ron recently posted..Philippine Azkals Vs Sri Lanka Football Team
Social media always had this power.. facebook just made it viral in the online world.. self expression is just too easy… and any one can benefit from it..
“A fruit has a lifespan of 30 days.And never eats a single Pringles. Sad.” What a post!! I love pringles!! wooohhoo!!
I totally agree with Annie, social media can be the most helpful tool to grow your business and it’s value has just been realized in the business world..
And yes jandelaria!! Pringles is the best!! haha!
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Wow 23 million Starbucks Facebook fans!! My fav here is the Pringles Facebook page. Kind of makes me wonder how long it took Starbucks to amass such a huge number of fans. Their page don’t look as attractive as Pringles but I think it is more of a brand presence that can influence this.
Twitter: Witty_Money
says:
Although these big names amass fans almost by default, it’s good that smaller companies have now their chance with the help of social media tools. All they have to do is be resourceful and keep trying – they never know! My faves are Starbucks and Pringles!