- Image via CrunchBase
First and foremost this is an article off the back of one posted on Fresh Egg, and I decided that I would put my direct spin on it. I did actually contribute an idea to the Fresh Egg post, but I do have a few other views on the matter.
Firstly Bing has only really started to make a presence in the US. I refuse to believe that anyone in the UK or elsewhere in Europe is finding that the receive 10% of their Organic Traffic from Bing. In fact I believe that it would be closer to 2 or 3%, which isn’t exactly ground shattering. I think it is difficult for us to make a judgement at this moment on whether or not Bing is going to fly into the Market.
The Quote that I made was “Bing isn’t going to succeed in this market unless Google fails”. It sounds a little pedantic I know, and I actually believe that sometime in the future Bing will begin to gain a slice of the search engine market share.
Anyway I am getting ahead of myself, and I think it is important for us to understand why this is becoming a hot topic particularly around the SEO world. It might not have quite such a representation among the general public, and I think that this is where some SEO’s are getting a little “lost in their own world” feel free to quote me on that.
An excerpt from the Fresh Egg post in my own words:
“Google is a household name, nobody says “type it into the Search Engine” everyone suggests Google”. Bing is a relatively unknown entity, and Google has become the search engine of the world. It is safe to say that other entities have made their way above Google in other countries, Baidu being one of them, but in the UK and US Google is king and will be for some time to come.
I think that the market needs a new contender like Bing to become bigger and take a larger share in the industry, it would be good for both companies if this happened. However this isn’t going to happen for a long time, this I can almost certainly guarantee.
The only way that this process will be sped up is buy Google screwing things up further than they already have (which is another post entirely). If they introduce more paid avenues into the searches and neglect the Organic results further, they could find themselves in a world of hurt sooner than they think… Alta Vista ring any bells?
Sorry Bing, you are also represented by a company that doesn’t exactly have the greatest history with, ummmm… all of their products.
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Twitter: dragonblogger
Bing accounts for just under 2% of the traffic to my site and 70% of my search traffic comes from organic search. I find that Bing never provides the search results I need when I look for something technical related.
Justin Germino recently posted..Sync your Amplify Blog with Google Analytics
Twitter: BlazingMinds
I have to go with Justin on this, I don’t really get that much traffic from Bing, with the majority of traffic heading over from Google and since Google Instant has come along and I have been writing my post titles with Google Instant in mind, it’s even more than previously
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First of all, Baidu didn’t win against google through a free market. Baidu was imposed by the Chinese government to the people of China so that they can filter the searches.
Secondly, In a recent interview some director from Google admited that Bing is not their real competition. And after that statement some considered that Google doesn’t consider the Microsoft search engine their competition by rather facebook.
Also the late increase of Bing market share is due to the overtaking of Yahoo SE.
P.S. How do you write with Google instant in mind ? care to share your secret
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Twitter: MarcusSEO
Hi Alex,
Firstly, I never said that Baidu “beat” Google, i simply stated that Google didn’t dominate the market share… I never implemented how these market shares came about, simply stated what they were.
Secondly, who are Google to say who their competitors are and are not. Sorry but that is just absurd. He may consider that Google have no real competitors (and if you read my post that is what i say), but who is to say that Bing won’t grow in popularity over the coming years. I did state that Google have no actual competitors at the moment.
I would also like to point out the MAIN point in my article. That “Bing would only succeed truly, if Google FAILS”. This is the key, and Google are making mistakes already, it depends how far they are willing to stretch paid ads.
To be honest, i am not too keen on Instant, there are still some flaws with it. I like it very much for some of my clients as they rank well for their Generic terms, but for tail it could be tricky. I think that one particularly good idea with Instant is to take into account that someone searching for your post is looking for something in particular, so make sure that your post is concise and to the point, at least in your title. I tend to go off on a tangent sometimes, not always a good idea :p.
Thanks
Mark C
#1 Yes, you said that Google didn’t dominate that market share and Baidu did, thus stating that other search engines can overtake Google, when in fact Google relinquished all claims over the Chinese market because of the bans imposed by the Chinese government.
#2 I didn’t say that Google are choosing their competitors, just that some high management dude at G, when asked if they considered Bing a threat, he said that they don’t consider bing as being their competition, yet.
#3 Thank you for your kind advice
P.S. I am not advocating for google (they kind of suck, not with their search but rather with their transparency and client support(as in adsense), I think this monopoly they are having has started going to their heads)
Alex recently posted..Razboiul gravitatiei
Twitter: sweetsfoods
For me there is no change, Google is first. My traffic coming from Bing is tiny no more than 5%, but although are different databases, Yahoo appear frequently in my stats.
The only difference I noticed from Bing and Yahoo are the variants in keywords than Google.
Cheers,
Gera
Gera recently posted..Blogging Ideas- Using Stats Inspiration to Enlighten Your Blog Like a Zen Master
Twitter: tonymcgurk
I’ve never heard anyone say, “I don’t know, I’ll just go & Bing it”
My Stat Counter “search engine wars” shows Bing at 14% for my site
Twitter: danalingga
So far, there is no contest for Google. Here in Indonesia, we also say “Googling it”. Therefore, it is only the failure of Google that lead to try other search engine and so far, there is no failure on Google yet.
Dana recently posted..Knowing The Cell Phone Camera Terms
Twitter: ronniedare
Bing isn’t comparable nor a contender to Google. Bing has a long way to go. And sadly, Bing search don’t bring the things I am really searching for, meaning, their algo is kinda not that good.
Ron recently posted..Video Game Testing Jobs
Bing accounts for 2.84% of the traffic to our most successfull website, Yahoo is 2.22%.. those figures are from the past month. Bing and Yahoo are hardly even worth taking notice of as a webmaster.
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Twitter: DennisEdell
I haven’t even glanced at bing.com yet; forgot it existed. lol
You’re ever so right on one front though, Google keeps going the way they have in recent times, it’ll be an open market darn fast.
I hear about Bing for the first time. I understand that it works in the USA but Google is a worldwide search engine. Less than 3% of the traffic is almost nothing. To start a new search engine system today is a risky business as the competition is hard.
Bing does seem to have faded into insignificance in recent times! I think when you have such a big powerhouse as Google there is no way that Bing would be able to compete.
Niki recently posted..Wireless Parking Sensors UK
Twitter: ditesco
I agree with you that Bing’s success will most likely be due to Google’s own demise. However I sincerely hope that not only Bing but another contender (Blekko?), can jump in the search engine territory (now dominated by Mr G) because the more contenders there are the better for us users. At the end of the day, and sadly, Google does dominate and maybe will be there for a long while.
As for stats, I do receive almost 10% of my organic traffic from Bing and mostly from visitors in the US. So to show you that outside the US, there is still a lot of ground for Bing to pose a threat. We’ll see.
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I think it is very difficult to compete the Google as its team is launching too much advance feature. Google is active beyond our limits.
Twitter: BloggingGenius
I know I am a bit slow to the party. I received a call the other day concerning my Microsoft ads account. I had a chat with the guy for about 20 minutes. He told me, so this is direct from the horses mouth so to speak, that Bing and Yahoo search are combining next year 2011. To create 1 search engine. This will be interesting to see how Google respond.
Watch this space.
Pete
Yes, Google is still far more popular than Bing in most countries.
And I don’t see bing really closing that gap…ever. Sure they got quite a lot of users to use bing because of the xbox360. but as soon as they are on their pc they will probably use google.
Then there is the case of Bing just blatantly copying the results from google. Making it almost look like when you search something on Bing. Bing goes out and Googles it for you.
In that case I’ll just google it myself.
There are better search engines out there, that give better results than either google or bing.
I’ve been using baidu for some time now, and the results are ok, but the features on baidu are much more awesome.
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