First and foremost this is an article off the back of one posted on Fresh Egg, and I decided that I would put my direct spin on it. I did actually contribute an idea to the Fresh Egg post, but I do have a few other views on the matter.
Firstly Bing has only really started to make a presence in the US. I refuse to believe that anyone in the UK or elsewhere in Europe is finding that the receive 10% of their Organic Traffic from Bing. In fact I believe that it would be closer to 2 or 3%, which isn’t exactly ground shattering. I think it is difficult for us to make a judgement at this moment on whether or not Bing is going to fly into the Market.
The Quote that I made was “Bing isn’t going to succeed in this market unless Google fails”. It sounds a little pedantic I know, and I actually believe that sometime in the future Bing will begin to gain a slice of the search engine market share.
Anyway I am getting ahead of myself, and I think it is important for us to understand why this is becoming a hot topic particularly around the SEO world. It might not have quite such a representation among the general public, and I think that this is where some SEO’s are getting a little “lost in their own world” feel free to quote me on that.
An excerpt from the Fresh Egg post in my own words:
“Google is a household name, nobody says “type it into the Search Engine” everyone suggests Google”. Bing is a relatively unknown entity, and Google has become the search engine of the world. It is safe to say that other entities have made their way above Google in other countries, Baidu being one of them, but in the UK and US Google is king and will be for some time to come.
I think that the market needs a new contender like Bing to become bigger and take a larger share in the industry, it would be good for both companies if this happened. However this isn’t going to happen for a long time, this I can almost certainly guarantee.
The only way that this process will be sped up is buy Google screwing things up further than they already have (which is another post entirely). If they introduce more paid avenues into the searches and neglect the Organic results further, they could find themselves in a world of hurt sooner than they think… Alta Vista ring any bells?
Sorry Bing, you are also represented by a company that doesn’t exactly have the greatest history with, ummmm… all of their products.
- Facebook and Twitter Affect SEO, Confirmed by Google and Bing (seome.me)
- Bing is actually taking the time to map the insides of malls – We are serious [TNW Microsoft] (thenextweb.com)
- BING BETTER: 21 Search Tricks You Need To Know (huffingtonpost.com)
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