Most online business owners use social media sites as a means to an end. While the sites, like Facebook and Twitter, all have a wide variety of benefits, the ultimate goals are to drive traffic to your actual website while improving the site’s search engine optimization. Here are some of the things you can do on Twitter to help boost your website’s SEO.
Use Your Brand Name Properly
First and foremost, make sure your username and account name (if possible) reflect your brand name. Your username will show on every tweet you make and will show on any post that your followers re-tweet, so you want it to show as accurately as possible to make sure the search engines find it significant. If you’re branding yourself personally, use your real name. If you’re branding your business, try to use your business name.
Link Redirection Codes
Sites like Twitter ask you to shorten your links in order to save space when posting. Sometimes Twitter will shorten the link for you, and sometimes you may choose to use a third party site to shorten your links. No matter what you choose, you’ll want to make sure the shortening services uses a 301 redirect code so that your site gets credit for the links posted. Examples of sites that do so include bit.ly and goo.gl, so try to use those whenever possible.
Write a Compelling Biography
No matter what you’re attempting to accomplish, a blank biography page on Twitter won’t help. Write a unique biography that matches your brand image. Be sincere, insert a natural keyword if it’s possible, and avoid insincere comments, quotes, or generalizations.
Using hashtags, or writing a post with a “#” followed by a keyword, is incredibly helpful for increasing your site’s SEO. Hashtags are, simply put, a short form of a meta tag for your Twitter post. They help users find topics they’re interested in and they act as a directory for trending topics across the web.
Be Genuine and Helpful
The more genuine and helpful you are on a regular basis, the more people will notice. When they see you acting as an authority in your niche area, they will begin to trust what you have to say. Eventually they’ll not just look for your Twitter posts, but for your website blog posts and updates as well.
Add the Twitter Button to Your Website
There are tons of free Twitter buttons you can add to your actual website to encourage your visitors to follow you on Twitter. People spend more time on social media sites than they do on websites, so having people follow you on Twitter will ensure you stay on the radar, offering helpful advice and reminders to check out your site from time to time.
Some people think social media won’t help their businesses grow. Those people are wrong. Get on Twitter and use it to its full potential. You’ll definitely see an impact on your site’s SEO and traffic over time.
About the Author; Carey Peight spends a great deal of time working with her Twitter and other social media accounts to boost her online reputation. She uses Twitter analytics to make sure she’s getting the appropriate response and adjusts her strategy regularly.
- 11 Tips on using #Hashtags Effectively on Twitter (blogs.position2.com)
- Twitter for Business – How to get it Right (mysocialagency.com)
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