Run a search on Google for “SEO packages” and you’ll notice it returns several million results. If you’re a small business owner looking for an on-going, monthly SEO package, how do you make sense of all these seemingly infinite different providers out there and what they have to offer? Perhaps you might judge them on how they rank themselves for that particular search term? After all, if they rank highly themselves that’s a pretty good indication that they can get you to rank highly too, right?
Well, yes and no. Some precaution should still be taken even if your top short-listed providers are no.1 for various keywords. Above all else you need to know that your package includes all the necessary steps for ensuring search engine success; I have outlined many of these in my guide to small business SEO. However, I would also recommend considering the following 3 tips when looking at SEO packages online:
1. Does your Short-listed Provider include bulk link building options?
Be very cautious when considering an SEO package that includes options such as “1,000 directory submissions” per month. This is almost certainly a bad move if you’re a small business start-up as you need time to engender trust with the search engines. 1,000 low-grade, low-authority links will not help you to establish that all important trust. It would be far more preferential to invest in a much smaller amount of hand-built, quality links with the initial objective of building up your root domain authority.
2. Does your Short-listed Provider claim they can achieve results in less than 3 months?
Be extremely cautious if you hear this one! Results in the search engines takes time and a lot of effort. If you have a very well established site that has been online for 2 or more years then, yes, it may be possible to improve your current performance relatively quickly. However, if you see an SEO provider claim online that they can get you to page 1 in no time at all, follow this advice at all costs – avoid them like the plague!
3. Does your Short-listed provider exclude certain important steps for lower cost SEO packages?
Again, if they do, think carefully before approaching these companies. I’ve seen certain SEO companies exclude absolutely crucial elements of the SEO process such as competitor research and keyword analysis. If these important steps are excluded by them and not carried out by you, your SEO strategy is frankly doomed.
These are just 3 key things to consider before choosing an SEO package online. I hope this helps anyone who is looking to find an on-going SEO provider.
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