Social media marketing in recent years has grown in such leaps and bounds. It is almost considered an affront if you are not part of the movement. The trouble most people have with these networks is not the fact that they understand the importance of being on Facebook, Twitter and YouTube (and the gazillion of other sites), but the HOW to do it right from the start.
Common Issued Experienced by New SM Users
One of the biggest issues new users have is the time commitment. I can certainly relate to this feeling. When I first became a user of Twitter and Facebook years ago I quickly became overwhelmed by the sheer amount of information that flew my way via the Interwebs. I found it very challenging to keep focused on the primary reason why I was using these networks (to market my business while socializing), and quickly became too frustrated with hours spent doing so every single day.
Not only that, I also burnt out.
I’m sure many of you can relate. By being hopelessly overwhelmed with social media marketing most people either give up, never get started, or do it all wrong.
Watch Over the Shoulders of the Pros and Do It Right From the Start
The smartest way to become one of the power players in any social network is to copy the pros. The problem with this tactic is that it takes far too long to work out the tricks of the trade. To be able to spy on the pros takes time – time you don’t want to spend.
There is a much easier way…
Social Media Marketing is All About…
Forming Tribes and Leveraging Networks!
Yes. That’s right! In order to make an impact with your social networking tactics you first have to build genuine online relationships. Here are some tips that I have gathered from some of the industry leaders:
- The sales come from the backend of SM – provide useful content and build trust
- Ask yourself this: Who is my client?
- Where do they hang out online?
- Interact on Twitter, form communities on Facebook, Warrior Forum, blog forums, Better Networker – (focus on the value of articles and comments you publish)
- Utilize YouTube like a social network by leaving comments on other people’s videos and encouraging comments on your videos
- Option # 2: Use Powerpoint or Animoto (has royalty free music)
- Join local business groups on Facebook and network with a group of its leaders – if you can, attend local meetings in person, then promote these on the FB Page
How to Grow Your Facebook Page
Every business should have a Facebook Page to promote their products and services. Please don’t confuse this with a normal profile. Before you design your page you are likely to create a profile in your name which helps with the trust-building and networking.
Use FB apps for your page to help attract more eyeballs and interaction. Many pros use these apps:
- YouTube for Pages – http://www.involver.com/applications/
- Meeting Room meet with your business partners or team in your own virtual room on FB and share files and more -
- Google Calendar to keep organized – http://apps.facebook.com/apps/application.php?id=11534946555&b&ref=pd
- RSS Graffiti lest you publish your blog posts (and those of others) directly to your wall – http://www.facebook.com/apps/application.php?id=45439413586&ref=appd
- Facebook App Directory has many useful apps you can use on your page and profile – http://www.facebook.com/apps/directory.php
While apps are a great tool to help you “bling” your page you should pay most of your attention to the content you publish. If you want to build a strong and steady following on your page/profile, then the following tips from a good friend (who’s also a pro) will certainly help:
- Mix your content and update your page about 5 times a day: Use pictures, your own content, related content from others, videos, quotes and ask questions to trigger responses.
- Use Hootsuite to manage all of your social media marketing: It’s free and you can schedule updates on cross platforms.
- Always interact with your wall visitors by answering their questions, giving them a thumbs up for commenting and saying thank you.
- Don’t forget to repay the favor in kind.
- Aim for at least 3,000 impressions and more than 0.15% feedback on every wall update
Sneaky Tricks You Never Knew (most people don’t anyway)…
You too can be a sneaky old dawg by doing the following:
1) First thing I do when posting new stuff on your FB page is click the like button
2) Once posted on your page go back to your home page, find it in the news stream and comment as the private you (say something like: I forgot to mention, I want to add this, etc.)
Marketing Tips for Twitter
Twitter is more like a newsy type of social media – if you want to know something is happening, you will find out on Twitter first. To use Twitter effectively you have to apply a similar marketing strategy as for FB. Having said this, FB is definitely more social and personal while Twitter is all about marketing yourself.
- Do as the Tweeps do and go mad: Aim for about 6 tweets a day minimum.
- Mix and match with media as recommended for FB.
- Use popular hashtags (#).
- Partake in #Tagging Tuesdays and other events that regularly take place on the network.
Focus on Networking and Limiting Time
This might be hard to grasp, but you can build social networks in as little as about 30 minutes a day. The best tip I can leave you with is to schedule all of your status updates on a Sunday night for the week ahead with Hootsuite. Then login twice daily for about 5-10 minutes to comment, answer questions and follow/unfollow more people.
This was a guest post written by Lior who works for Kitchen Stools Direct, a bar stools and kitchen stools online eommerce store.
- How the Pros Measure Social Media Marketing Success (mashable.com)
- Track Social Media Analytics with Hootsuite Social Analytics (lockergnome.com)
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