In an age where you are competing with millions of other online content providers you need to have your site stand out in your readers minds, no longer is it enough to just provide quality content, but you must find a way to engage your reader and get them to participate in something. By encouraging and prompting the reader to respond they are more likely to remember your site and come back since instead of just reading an article they actively responded.

It is then the bloggers responsibility not to “overdo” it, don’t spam the user with emails for commenting, or deluge them with thank you’s or requests to come back soon. Some sites implement points or entries for each participation that a user can collect and when they reach a certain number, the user gains some sort of benefit like a free advertising slot, or a free coupon for something.

As a blogger it is imperitive that you search the web and read other blogs, learn about how other bloggers are encouraging their readers to “engage” with the blog, find out what you like and implement something similar. Leave feedback for other bloggers if you think they have done something really unique or interesting, they will appreciate it and you will may also build a contact and a friendship by engaging someone else.

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Engaging Blog Reader Participation is a post from Blazing Minds Copyright 2008-2011. Please link back when using this source material.

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