Dealing with search engine marketing for a long time, make me realize a couple of things. One of them is that if you want great results, you need regular visitors. Such people will keep coming back to your website and hopefully visit it daily. This is something that you will need if you want to make your site more successful. It is pointless to get numerous unique clicks and not one of those people come back for more.

Here are some of the best ways to keep people coming back to your website:

1.       Keep your content fresh – Updating your website with fresh content regularly is one of the best things you can do to make visitors come back. As you probably know, content is a big part of search engine marketing and not only people but search engines as well love the fresh and unique content. It is a great idea to create a blog for your website, keep it fresh and update it as often as you can. Write about different events, news and even promotions from your website. People love reading blogs so that is the way to go.

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Something that probably didn’t occur to most business owners when they first started their business was; how many people would search online for my Brand?  Generally speaking the answer would be none (if you are a new business).  So should you do some research online first to see if there is a pot hole in the mainstream online world that you could fill in?

This is a possibility that could soon be effecting how companies brand themselves, and gives new entrepreneurial business owners a way in to compete with larger Brands.  Google is a strange beast; with its search engine algorithm changing and being “beefed” up all the time.  Currently there are about 200 ranking factors that Google uses to identify where websites should be ranked in the SERPS (Search Engine Results Page).  Each one of these has a set amount of weight that identifies how important it is, so some are more important than others.

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Sometime back I wrote a post about making the most of your RSS feed, now it’s time for a little advice on using your RSS feed with FeedBurner and Comment Luv, two very useful sites that will improve your linkbacks when you post on other blogs.

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