Something that probably didn’t occur to most business owners when they first started their business was; how many people would search online for my Brand?  Generally speaking the answer would be none (if you are a new business).  So should you do some research online first to see if there is a pot hole in the mainstream online world that you could fill in?

This is a possibility that could soon be effecting how companies brand themselves, and gives new entrepreneurial business owners a way in to compete with larger Brands.  Google is a strange beast; with its search engine algorithm changing and being “beefed” up all the time.  Currently there are about 200 ranking factors that Google uses to identify where websites should be ranked in the SERPS (Search Engine Results Page).  Each one of these has a set amount of weight that identifies how important it is, so some are more important than others.

Read the rest of this entry »