Lionsgate’s marketing materials have been playing with the public’s minds in the run up to April Fools’ Day with up to a total of 13 “Easter Egg” items to spot within all marketing materials used to promote the release of Ghost Stories. The “amended” artwork has been appearing on bus sides across the UK as well as on outdoor postings and the digital advertising campaign with one special piece debuting as a surprise on Sunday 1st April. A social media campaign is running alongside this initiative, encouraging users to spot the “mistakes” and spark conversation around what the eye sees using the hashtag #WhatDidYouSee.
Ghost Stories (still)
The “tricks” in this campaign have been designed to demonstrate the tricks that our minds play on us every day and to spark conversation about illusions and sleight of hand used in everyday advertising.
“We think that we are seeing what is right in front of our eyes, but that really isn’t the case” said Psychologist and Illusion Expert Professor Richard Wiseman, “In fact, these sorts of illusions show that our expectations and past experiences can lead us astray, and that our brain can play tricks on us. It’s the same with a horror film like Ghost Stories – often we manufacture the fear in our minds rather than simply seeing what is on the screen. This is an exciting campaign and it’s great to have so many people trip themselves up and see something that isn’t really there”
Priddle (Martin Freeman)
Ghost Stories Trailer
Ghost Stories is released nationwide on Friday 6th April 2018 and is based on Andy Nyman and Jeremy Dyson’s original Olivier nominated stage production, the same team have co-written and directed this adaptation for the big screen. Starring Martin Freeman, Alex Lawther, Andy Nyman, Paul Whitehouse, and Kobna Holdbrook-Smith.
Andy Nyman also leads the cast, reprising his role as Professor Goodman alongside Paul Whitehouse (Alice in Wonderland, ‘Harry & Paul’, ‘The Fast Show’), Alex Lawther (‘Black Mirror’, Old Boys, The Imitation Game) and Martin Freeman (The Hobbit franchise, ‘Fargo’, ‘Sherlock’).
Ghost Stories – Professor Goodman (Andy Nyman)
Phillip Goodman, professor of psychology, arch-skeptic, the one-man ‘belief buster’ – has his rationality tested to the hilt when he receives a letter apparently from beyond the grave. His mentor Charles Cameron, the ‘original’ TV parapsychologist went missing fifteen years before, presumed dead and yet now he writes to Goodman saying that the pair must meet. Cameron, it seems, is still very much alive. And he needs Goodman to find a rational explanation for three stories that have shaken Cameron to his core. As Goodman investigates, he meets three haunted people, each with a tale more frightening, uncanny and inexplicable than the last.
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Karen Woodham is the founder and owner of the Blazing Minds. She is also a Cinema reviewer and works with RealD 3D reviewing the latest 3D releases and IMAX, she has also had several articles published in various publications including the first edition of SFW Magazine. In 2015 she became an Award Winning Blogger and also has her website listed as one of the UK’s Top 10 Film Blogs.
