As your blog becomes more popular you will find that the brands will start contacting you and many will contact you to place their “Press Release” on your blog, but what is the best way to post the received press release on your blog.
There are many arguments when it comes to using them on your blog, but over the years that Blazing Minds has been going I’ve seen so many changes in the way that people blog them to their readers.
In the early days, you would find everyone just using the copy & paste method to get the press release on their blog, but in my humble point of view this is a very lazy way of doing it and it also doesn’t help your SEO and SERPs, Google will be the first to pick up on the duplicate content and reduce your placement in the search results.
There are still many sites that still just copy & paste and it is a very poor way of putting the information across via your site, if you have a keyboard then use it to make the Press Release have your feel and style added to it.
Editing a Press Release
Now you don’t have to completely rewrite a release, if you are short of time then you can do some simple “tweaks” that will make it different to the copy and pasted versions that may be on other sites.
For example, if the press releases refers to the brand as “we” then you can make subtle changes via a simple changes.
- We are proud to announce the release of our new album …
- Name of Band are proud to announce the release of their new album …
So line 1 is the original content and line 2 is a “tweaked” version, this version is also better for SEO as you have mentioned the band’s name, it’s such a simple change that can make a big difference, you can do similar changes to much of the press release.
If you have time to re-write the release for your blog then, a method I like to do is to split the screen on Windows, by pressing the Windows key and then the left cursor key, I can put the press release on the left of the screen, then I place WordPress on the right.
This is ideal for being able to read and re-write the press release without continually moving from one screen to another, this is an ideal way of being able to read and write the press release in a style of my own, again this is much better for the search engines and your SEO of your blog.[Tweet “Don’t just copy and paste press releases, tweak them to your own style”]
Using The Subject in the Press Release as your Keyword
If the press release is about a band, for example, then use the band’s name as your keyword for the search engines, use bold, italic and H3 for titles in your updated article, although not a massive SEO boost it does help. Make sure you use the keyword in your meta tags.
Make sure the keyword at the beginning of your TITLE meta tag, in your DESC and of course in your URL. Don’t over do your keyword, you don’t want to do any keyword stuffing as this will not help your article at all and the brand that has sent you the article won’t thank you for it, after all you are promoting them in the end article.
But generally don’t go over the top with the way you write, try not to change your style and keep to your way of writing but make sure that you pull in all the key points that the press release has and need to be addressed to your readers.
Use Images in the Press Release
Most of the PR companies that send you the Press Release will include images for you to use, they will also include the accreditation for the picture, this is a very important part that should not be left out, even if you are using the image as a “featured image“, make sure you have added the accreditation to the “Alt Tag” and also in the footer of the article you have the accreditation with any links that have been supplied for the image.
A lot of companies will give you a link to a DropBox folder that will have a selection of images for you to use, this is great, as this allows you to not only have that featured image, but also break up the article with images, it makes big article look better than just a stream of text.
If you feel you want to add you own images, then this is another option, but contact the company that has sent you the Press Release and check with them if it is OK to use them.
Have you Been Paid to Post the Press Release?
If the answer is yes to the question, then there is something very important that you have to remember, if the article has any outgoing links, then make them “NoFollow“, this is to show the likes of Google that this is a “Sponsored Post” and they frown on “Paid Links“, so by making the outgoing links “NoFollow” this will help Google see that you are following their guidelines when it comes to sponsored posts.[Tweet “You don’t really want to remove your site from the search results!”]
Promote Your Article via Social Media
This is a must, “if you blog they will come“, is something that really isn’t true, you must get your article out there via Social Media, this goes for anything your produce, not just the Press Releases. Post to Twitter, Facebook, Google+, LinkedIn and StumbleUpon, this will certainly help the distribution of the article.[Tweet “Using social media to share your new articles is a must!”]
Press Releases Check List
- Try not to Copy & Paste articles, re-write or tweak them to your style.
- Use the subject to your advantage when it comes to the SEO and Keywords for your article.
- Images are key! Make sure that you have images for the article, as they say, “A picture is worth a thousand words“.
- Make sure your links are appropriately set to “NoFollow” if needed.
- Post to Social Media, the Press Release needs to be shared and to be seen, Social Media is a fantastic way of getting the word out, special with Twitter, use Hash Tags to get more people to see the article.
So there you have it folks, how do you deal with Press Releases that you are sent?