Remember when 3D movies became all the thing to see in cinemas, we we’re all taken in by the wonders of the visually stunning Avatar back in 2010 and when went mad for 3D.
It now seems that audiences may be opting more towards the traditional 2D films, but 3D films still generated 18% of the UK’s gross box office takings in 2012.
3D On A Downward Trend
The amount of 3D films released last year was 43, which is down from 2011, where 47 films were released, but the figures seem to continuing on a slight downward trend.
There could be several reasons for audiences opting for the 2D versions, it could be anything from the cost of tickets, old films being converted to 3D and even just that people are unhappy with some of the “flat” 3D that seems to be going around I’m a lot of the films these days.
Film-goers are becoming more selective – Alex Stolz, British Institute Film Funding
Those of you who read my reviews here on Blazing Minds will see that I’ve mentioned several times with my issue with 3D, movie-makers seem to think more of the money than the quality of the depth using the technology.
With the exceptions of Avatar and the wonderful Oscar-winning Life of Pi, which pulled in 79% from its 3D audience, earning it £19m of its £24m revenue.
So Where Does 3D Go From Here?
It’s a question that even Hollywood is probably asking now, with the technology widely grasped to Hollywood’s wallets, what will they do with future movies.
Will it be that they will really have to improve the 3D for the audience and give it more depth, could it be that cinemas should charge the same price as a 2D film or could we even see 3D slowly falling away to the point of only a couple of films a year being released.
Who knows, but with the technology also coming in to our homes, at affordable prices, will this have an adverse affect on films released in the cinema vs straight to Blu-Ray releases.
I suppose only time will tell, so what do you think, is 3D slowly on its way out?
Karen Woodham is the founder and owner of the Blazing Minds. She is also a Cinema reviewer and works with RealD 3D reviewing the latest 3D releases and IMAX, she has also had several articles published in various publications including the first edition of SFW Magazine. In 2015 she became an Award Winning Blogger and also has her website listed as one of the UK’s Top 10 Film Blogs.
