With the summer blockbuster season swinging into action, Sony Pictures Releasing has teamed up with Industry Trust’s Moments Worth Paying For campaign to combat film piracy with an exclusive trailer for Spider-Man: Homecoming.
Showcasing why it’s important for superheroes to be seen in the very best quality on the big screen, the exclusive trailer is packed full of thrills and spectacular action as Iron Man (Robert Downey Jr.) engineers a new and improved suit for Spider-Man (Tom Holland). In Spider-Man: Homecoming a young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging superhero.
Spider-Man: Homecoming (Behind The Scenes)
Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighbourhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.
Spider-Man: Homecoming Moments Worth Paying For trailer will launch online today, as will the in cinema campaign (courtesy of DCM and Pearl and Dean) which is supported by online and outdoor activity (via Clear Channel and Primesight), ensuring the Industry Trust’s messaging targets core infringers not only in the cinema but also across a broad range of platforms, ensuring multiple touch-points for the campaign.
Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts them to legal content sources so they can book, buy and watch at their convenience.
Spider-Man: Homecoming comes to UK cinemas on Wednesday 5th July and here at Blazing Minds we can’t wait to see the movie on the big screen.
Karen Woodham is the founder and owner of the Blazing Minds. She is also a Cinema reviewer and works with RealD 3D reviewing the latest 3D releases and IMAX, she has also had several articles published in various publications including the first edition of SFW Magazine. In 2015 she became an Award Winning Blogger and also has her website listed as one of the UK’s Top 10 Film Blogs.
