Ahead of the highly-anticipated Sony Pictures Releasing UK summer blockbuster, Spider-Man™: Homecoming, comparethemarket.com has launched a new multi-million pound, above the line campaign featuring Aleksandr and Sergei.
Following the successes of previous film partnerships including Batman V Superman and Star Wars, comparethemarket.com has teamed up with Sony Pictures Releasing UK on a 30” advert, launching on the 4th July 2017.
The new advert for Spider-Man™: Homecoming is supported by a 360-marketing campaign, working with lead agencies VCCP Blue and VCCP Me, and is the first-time audiences will see meerkats, Aleksandr and Sergei, immersed into the film’s world, with the ad set in the Marvel Cinematic Universe. The TVC was directed by Dave Scanlon and produced by Steven Riley and Patrick Duguid at Passion Pictures, with additional visual effects executed by Method Studios, who also worked on the Spider-Man™: Homecoming film. The advert, also supported by MEC, will be promoted via TV, VOD, radio, cinema and social video.
comparethemarket.com launches new Spider-Man Homecoming ad
A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighbourhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.
Spider-Man: Homecoming stars Tom Holland, Michael Keaton, Jon Favreau, Zendaya, Donald Glover, Tyne Daly with Marisa Tomei and Robert Downey Jr.
Spider-Man: Homecoming is directed by Jon Watts. The screenplay is by Jonathan Goldstein & John Francis Daley and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers, from a Screen Story by Jonathan Goldstein & John Francis Daley, based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film is produced by Kevin Feige and Amy Pascal and executive produced by Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Jeremy Latcham and Stan Lee.
comparethemarket.com launches new Spider-Man Homecoming ad
The advert opens on Spider-Man swooping down from the sky and landing in a New York back ally. Quickly packing away his suit into a rucksack, we now see Peter Parker stopping at a café, with Aleksandr and Sergei at the table behind. As the meerkats pack up to continue their sightseeing, Sergei accidentally picks up Peter Parker’s rucksack instead of his own. Upon finding the Spider-Man outfit within the bag, Sergei playfully takes on the persona of the famous superhero, clambering up lamp posts and fighting the evil creatures of New York; the pesky pigeon. Before he knows it his ‘imaginary webs’ have actually fired, seeing Sergei shoot off into the distance. The ad ends with Peter Parker waiting to cross the road, with Sergei stuck to the side of a bus tangled in a web.
Mark Vile, Marketing Director at comparethemarket.com, said: “With the summer blockbuster season well underway, we’re thrilled to be partnering with this major film release. Working with the teams at Sony Pictures Releasing UK has further bolstered our Meerkat Movies proposition, allowing us to deliver unique and engaging storytelling to our audiences. Summer holidays can often prove expensive when it comes to keeping the family entertained, so we hope the benefit of 2 for 1 cinema tickets will be a welcome reward.”
Existing and new customers of comparethemarket.com have the exclusive opportunity to enjoy the new Spider-Man™: Homecoming film with their 2-for-1 Meerkat Movies cinema tickets either on a Tuesday or Wednesday this summer.
Since launching Meerkat Movies over two years ago, over six million people have redeemed a code with comparethemarket.com, saving the UK over £45m by giving members the chance to enjoy two for one cinema tickets every week for a year.
Karen Woodham is the founder and owner of the Blazing Minds. She is also a Cinema reviewer and works with RealD 3D reviewing the latest 3D releases and IMAX, she has also had several articles published in various publications including the first edition of SFW Magazine. In 2015 she became an Award Winning Blogger and also has her website listed as one of the UK’s Top 10 Film Blogs.
